This is a project born out sheer unicorn love. We just knew unicorns were awesome and wanted to make something in their honor, and thus the unicorn in a box and mix and match stationery was born.
Finding the right illustrator for this project was the biggest challenge. The unicorn line needed to appeal to the believers as well as the ironic, pop culture aficionados -the kid market would be a bonus in this case. But the solution came when we turned to traditional fantasy and Gothic romance illustrators. Stanley Griesbach and Cheryl Martucci couldn’t have been a more perfect find. When I spoke with Stanley, this wise artist informed me that the project wouldn’t be a problem since he had three unicorns frequenting his New Jersey backyard.
Apparently this duo began collaborating at the beginning of the nineteenth century, but after a tragic boating accident they still continue working in the afterlife and can be contacted through their medium Bernstein & Andruilli. Usually Stanley conceptualizes the composition and drawing, while and Cheryl Griesbach completes the project in a oil painting technique derived from 16th century Northern European art.
They created five beautiful paintings for his project. We used them on the stationery sheets, and details on the envelopes, stickers, box, box booklet cover and a four-color journal which is coming out this fall. The tag line for this project is: “when you wish upon a unicorn all your dreams come true.” You may not believe that unicorns are real, but they are definitely magic.
Set in Magic Spell and Eureka.
